What is a Bridal Trunk Show?

Congratulations - you're engaged!  You've begun pinning (or have been for months!) photos of your dream wedding gown all over Pinterest.  You think you know what you want.  So you start calling bridal boutiques and realize that this may be more complicated than you realized!  Appointments?  Trunk shows?  WHAT?!?!?  This doesn't have to be confusing - and it shouldn't be.

First off, if you aren't sure or have a question, simply ask.  Your bridal consultant should be willing to answer any question you may have.  We will begin tackling the most frequently asked questions that our brides ask us here at White of Dublin.  So let's start:

What Is a Trunk Show?

It's a special event scheduled over a period of time when a wedding dress designer sends his/her most current collection of wedding gowns to the bridal boutique for brides to try on during their scheduled appointment times.  The designer may sometimes attend the event and brides will have a chance to meet with him/her.  

Why Have Trunk Shows?

Bridal stores typically carry a few dresses from a handful of designers.  Trunk shows allow customers the chance to see and try on dresses that they wouldn't typically see at that store.  The internet has given brides a chance to find designers from all over the world that they love.  Contact bridal salons that carry the designers you're interested in to see whether they have any trunk shows scheduled. 

When Are They Held?

Call local bridal boutiques to see when and if there are trunk shows scheduled, and with which designers. Our trunk shows are planned well in advance, so we can give you a list of dates for your favorite designer. The shows last from one to three days, and appointments book up quickly. Call early!

Anything Else I Should Know?

Understand that a trunk show is not technically a sale. The dresses are not marked as discounted. But, sometimes, trunk shows do offer a discount for placing your order on the spot.  Even if we can't offer a discount, the designer may throw in a few extras (buttons down the back, additional length on the sleeves or the train) without charging you more. This relatively small savings could make a big difference if you're working with a tight budget.